Psychology meets GPT.
Strategy meets systems.
AI finally gets personal.
Former therapist.
Master strategist.
One of the only people in the field combining deep psychology with cutting-edge AI.
It’s not about prompts. It’s about personas.
Imagine having your ideal customer available 24/7.
To pressure-test your messaging.
To train your sales team.
To spot trust gaps before launch.
To speak up when your copy confuses, your offer underdelivers, or your pitch misses the mark.
That’s what I build.
I create custom AI avatars—designed to think, speak, and respond like your real clients, audiences, or stakeholders. These are not generic GPTs. They’re psychologically accurate simulations that let you stress-test in minutes what used to take weeks.
Whether you're prepping a campaign, training a team, or refining a brand—these avatars become your fastest insight engine. Always-on, brutally honest, and tailored to your world.
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Marketing Teams
Pressure-test messaging before launch
Identify confusion points, tone mismatches, or trust gaps
Simulate audience reactions across different buyer types
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Sales Teams
Practice objection handling with avatar-led roleplay
Get instant feedback on pitch decks and sales scripts
Train new reps with always-available buyer personas
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Product & CX Teams
Run feature descriptions past client avatars for clarity
Spot emotional friction before rollout
Refine onboarding flows with humanized, insight-driven feedback
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Leadership & Strategy
Stress-test positioning and narrative frameworks
Validate language alignment across departments
Model decision-making from multiple stakeholder perspectives
AI Adoption Strategy
I help your teams actually use the tools you’re investing in. By shaping individual assistant personalities, workflows, and tone, we’ll increase engagement across departments.
Audience & Buyer Avatar GPTs
I build emotionally accurate GPTs that simulate your target customers—for marketing, product development, and sales training. You don’t need your GPT to write like you. You need it to think like your buyer.
Sales Training, Message Testing
I use AI personas to pressure-test your messaging before it hits the public. What lands. What confuses. What drives trust or resistance. You’ll know before it matters—and so will your Comms, Marketing, & Sales Teams.
Why it Works
I bring 20+ years of experience in behavioral psychology, paired with deep immersion in AI persona engineering, GPT architecture, and user adoption frameworks.
This is applied psychology meeting real-world AI integration.
Psychologically precise AI personas make your messaging more effective, your marketing more sticky, and every product more scalable.
Team Workshops & Trainings
We build custom internal GPTs—smart, human-feeling assistants tailored to your workflows and team personalities. Your people learn by doing, not guessing. By the end of the session, they’re using tools they helped create.
→ Best for: Organizations ready to boost internal AI adoption with tools their teams actually want to use.
Done-With-You AI Persona Builds
A collaborative sprint to develop your custom GPT persona—modeled after your actual audience or buyer. I lead the strategy and refinement. You keep the tool. Plug it into your sales, marketing, or training stack.
→ Best for: Teams who want a lasting internal asset.
Strategic Consulting Engagements
Custom partnerships to embed AI avatar thinking into larger systems—sales enablement, customer research, L&D, etc. Built to scale without the agency bloat.
→ Best for: Organizations ready to go deeper.
Katie is a lively and engaging speaker, trainer, and retreat leader.
