Katie Read — The Buy-haviorist™

About Katie Read

20 years as a psychotherapist and behavior analyst. Fortune 100 trainer. International speaker.

With a deep instinct for how people think, choose, and decide, I apply my clinical lens to your customers so you can see exactly which micro-decision is blocking the sale.

My Castle Guard Framework™ shows you the internal checks every buyer runs before they commit. My Living Personas™ model the reasoning systems behind each segment using your own research.

You come away with clear insight, aligned messaging, and easier conversions, every time.

The Castle Guard Framework™

Finally understand the hidden reasons your customers say "no."

Buying isn't one decision. It's four. Conversions are easier when you stop trying to persuade and start clearing the guards.

Synthesized from years of behavioral science and buyer psych research, The Castle Guard Framework™ is the most simple, clear way to see why customers consider you...but don't buy.

In every purchase decision, four little guards pop up in the subconscious. The brand that clears all four wins the sale.

Learn more at buyerpsych.com

Living Persona™

A guardrailed AI persona built from your data & research. This isn't hindsight; this is foresight.

The Living Persona System™ transforms research and buyer insight into a tightly-guardrailed AI model your team can talk to 24/7.

It's your customer, always on, ready to explain how they think, feel, choose, and decide. No more guesswork. No more hoping, or waiting for A/B tests, or running more focus groups.

It's their buyer psychology, at your fingertips.

Learn more at livingpersona.com

Training & Speaking

"One of the best trainings I've ever had. So efficient, impactful and applicable." — Sr Manager, Intel

Increase conversions and uplevel your team with a high-energy session from a 20-year psychology expert.

Stop settling for inspirational talks that don't impact the bottom line. These highly interactive, workshop-style sessions are designed to keep your team engaged and thinking. Whether we have an hour on Zoom or a full day off-site, I give your team the psychological skills to decode your customers, simplify your marketing, and drive measurable conversions.

Book an inquiry at calendly.com/katieread/corporate-inquiry

Newsletter: Buy-havior™

Because buying isn't logical—it's psychological.

Every week, you'll get a new buyer psych insight, plus a use-right-now AI prompt to learn more about your customers and uplevel your marketing in 30 seconds flat.

Subscribe at katieread.com

Connect

LinkedIn: linkedin.com/in/katie-read-buyhavior

Book a call: calendly.com/katieread/corporate-inquiry