Katie Read — The Buy-haviorist™
About Katie Read
I spent 20 years analyzing human behavior, then turned my lens to buyer behavior.
Most growth stalls on a Micro-No: a tiny friction in the buyer's mind you haven't solved for yet. I use a 16-point diagnostic to find it, flip it, and restart your upward trajectory.
I've trained employee groups at Intel, built my own business to 7-figures in the first year using these methods, and delivered workshops at conferences here and internationally.
Why Brands Hire Me
"One of the best trainings I've ever had. So efficient, impactful and applicable." — Sr Manager, Intel
I bring two things most consultants don't: deep clinical psychology expertise (20 year psych career, multiple Director roles) and deep AI-implementation chops, operationalizing AI + buyer psych.
The result? Faster decisions. Smarter tests. Less budget bleed. Higher conversions.
Two Ways to Work Together
The Castle Guard Framework™ — Strategic Intensives for Marketing Teams
Your conversion rate is stuck. The Castle Guard Framework is my 16-point diagnostic that identifies why.
Best for: Brands who need their teams to diagnose buyer friction fast and fix what's actually broken.
Living Persona™ — AI Customer Models Built on Real Psychology
Your research + my buyer psych system in a guardrailed AI model ready to answer questions as your customer, 24/7.
Best for: Brands with research they want to activate, or teams tired of guessing what their customer would think.
Learn More at livingpersona.com
Speaking — Keynotes and workshops that change how your team understands buyers.
I speak on buyer psychology, the Castle Guard Framework, and the intersection of psychology & AI.
Best for: Teams who want high-energy, psychology-backed sessions that actually impact the bottom line.
Newsletter: Buy-havior™
Because buying isn't logical—it's psychological.
Every week, you'll get a new buyer psych insight, plus a use-right-now AI prompt to learn more about your customers and uplevel your marketing in 30 seconds flat.
Subscribe at katieread.com
Connect
LinkedIn: linkedin.com/in/katie-read-buyhavior
Book a call: calendly.com/katieread/corporate-inquiry