Katie Read — Speaker & Trainer.
Buyer psychology, the Good Enough Economy, and what AI did to the price of expertise — taught live, in stories people actually retell.
As seen and heard at
Forbes · Intel · Every Man Jack · SF Tech Week
About Katie
Katie Read spent 20 years in clinical psychology before turning her lens entirely to buyer behavior. She created the Castle Guard Framework™, a research-backed diagnostic that identifies which of four psychological guards is blocking a sale. She built her first business to seven figures in year one using her own buyer psychology principles.
An AI/Psych expert, Katie was recently featured in Forbes discussing how her AI Living Personas™ are deepening brands' understanding of buyer psychology. She now consults with and trains marketing teams at brands facing stalled conversion rates.
Of Note
- 20-year clinical psychology career
- Built first business to 7 figures in year one as a solo founder
- Trained Intel employee teams on AI + Buyer Psychology
- Experienced conference speaker, podcast guest and workshop leader
- Featured in Forbes for AI-powered approach to buyer behavior
What I Speak About
The Four Micro-Nos Killing Your Conversions
Every purchase has to clear four internal guards. One silent no from any of them, and the sale dies. Your audience leaves knowing which guard is blocking their buyers — and what to say to him, instead of arguing with the wrong one.
The Good Enough Economy
AI handed your buyers a free, good-enough version of what you sell. That's not a marketing problem; it's a structural one. What the survivors are doing differently. (Hint: it isn't posting more.)
Decision Psychology for Leaders
Buyer psychology is really decision psychology. The same four internal scans run whether someone's buying a car, accepting a promotion, or adopting the new software they swore they'd ignore. For leaders whose whole job is moving humans to yes.
AI + Buyer Psychology in Practice
How I use AI-built personas and diagnostics to understand buyers at a scale that didn't exist three years ago. The methodology behind the Forbes feature and the Intel trainings.
Your Audience Will Leave With
- Why buying is four psychological decisions, not one — and which one brands always ignore.
- How a single ad comment cost one brand thousands (and the four-second fix).
- How to identify which guard is most likely causing a No in their category.
- A practical AI prompt they can run on their own marketing the same day.
What Teams Say
"Best training, by far, we've had in quite a bit. The other trainings were good, but Katie was great. The content was very applicable and she outlined the approach in digestible tactics."
— Participant Feedback, Fortune 100 Team
"One of the best trainings I've ever had. So efficient, impactful, and applicable."
— Senior Manager, Intel
"Personally, one of the best trainings I've attended. SUCH a good use of time. She was efficient and effective."
— Participant Feedback, Fortune 100 Team
"You are an incredible speaker and trainer! Thank you so much!"
— Senior Manager, Every Man Jack
Book Katie
If your audience — or your team — is full of people trying to figure out why their stuff stopped selling, I'm your speaker.
Download the speaker one-sheet: katieread.com/speaker-onesheet.pdf