Sell more. Stop staring at dashboards. Start understanding people.

About Katie Read

I'm Katie Read, founder of Living Persona™. I help brands turn market insight into buyer psychology you can use—so your messaging lands, your offers convert, and your team stops guessing.

Translation: fewer "maybes," more "yes's."

What We Do Together

1. Decode what your buyers are really saying

Not what's in the survey—what's underneath the survey. What drives them. What scares them. What makes them say "yes" or "maybe later."

2. Build buyer personas that feel like real people

Not a slide deck. Not a demographic profile. An actual living psychology framework that your team can ask questions, simulate offers against, and pressure-test messaging with.

3. Turn all of it into strategy

What to say. When to say it. How to say it differently across every touchpoint—so you stop wasting budget on campaigns that miss the mark.

What You Walk Away With

• Buyer personas that act like real people: Not PDFs. Living Persona™ models you can literally "interview." Ask them about your offer. Test your messaging. Get real-time feedback.
• A messaging playbook: Tailored to each persona. So your team knows exactly what to say, when to say it, and how to adapt across channels.
• AI-powered buyer simulations: Run scenarios. Test campaigns before they launch. See how different buyers react—without spending a dime on ads.
• Strategic clarity: No more guessing. No more "let's A/B test everything." You'll know what works and why.

Who This Is For

• Marketing teams tired of campaigns that underperform
• Sales leaders who need messaging that actually converts
• Founders who want to stop guessing what their customers want
• Agencies looking to deliver real strategic value

How It Works

1. Discovery: We talk. I listen. I ask the questions that uncover what's really going on with your buyers.
2. Research & Analysis: I dig into your data, talk to your customers, and map out the psychology driving every decision.
3. Living Persona™ Build: I create AI-powered buyer personas that think, react, and respond like your real customers.
4. Strategy Session: We pressure-test your offers, messaging, and campaigns against these personas—before you spend a dollar.
5. Ongoing Support: As your market shifts, your personas evolve. You're never working with stale data.

Ready to Stop Guessing?

Book a call at read.setmore.com or email hello@katieread.com

Newsletter: Buy-havior

Weekly insights on buyer psychology and AI strategy. No fluff, no hype—just the strategic intelligence you need to stay ahead.

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